Teaching Hospitals 2017-01-27T16:31:18+00:00

Teaching Hospitals

A Midwest Teaching Hospital

Challenges
  • What is our image among consumers and referring physicians?
  • How should we promote our new physician referral program?
  • What identity will differentiate the hospital from its competitor?
  • How can our identity be used to enhance the hospital’s strategic targeting and decision-making?

A Midwest Teaching Medical Center

Challenges
  • How can we improve the relationship between the hospital and the medical staff in order to increase admissions and maximize revenues?
  • Where should a women’s health program be located to attract the target market?
  • What is the most appealing and compelling way to develop, package, and promote a women’s health service?

A Midwest Teaching Hospital

Challenges
  • Can you help us set our strategic priorities?
  • What is our competitive position?