Elayne Howard & Associates, Inc., strategic fundraising and marketing consultants, is celebrating 20 years of work in the not-for-profit and health care community. Founded in May 1988, Elayne Howard & Associates, Inc. has since been providing marketing strategy consulting to local, regional, and national health care providers and organizations, including health care information system companies and pharmaceuticals.
Elayne Howard, president of Elayne Howard & Associates says, “The landscape of the health care field has changed significantly in the last 20 years, and we’ve been there throughout, helping health care organizations meet their patients’ needs, stay ahead of the curve, and remain competitive.”
Elayne Howard & Associates, and Elayne Howard specifically, have provided their experienced voice to a number of health care publications. Elayne has been asked to offer her expert insight to a number of publications, including Senior Market Report and Medical Healthcare Marketplace Guide. Ms. Howard has co-authored articles, including “The Right Market Niche,” published in the Services Marketing Network and “A Break from Tradition,” co-authored with Karin Gillespie of Elayne Howard & Associates, published in Marketing Health Services.
Additionally, Elayne has contributed to the health care trends segment of the Medical & Healthcare Marketplace Guide and has spoken at several events and symposiums, including one held at Philadelphia’s University City Science Center on the topic of “Niche Marketing: Targeting Your Best Consumers.”
Recognition for Elayne’s achievements includes being featured in the Wharton Alumni Magazine story “The New Face of Health Care,” and she also received the distinguished Alumni Achievement Award from the Wharton Health Care Management Alumni. In 2000, she was awarded the Women of Distinction honor, in part, for her successful role in developing Elayne Howard & Associates into a respected consulting firm in the health care field. Ms. Howard has recently been appointed Board Chair of the largest and oldest women’s funding agency, WOMEN’S WAY.