Elayne Howard, president of Elayne Howard & Associates, Inc., has been asked to consult on the re-branding of the Greater Philadelphia Health Assembly. The Greater Philadelphia Health Assembly (GPHA) is looking to develop a new name that is more inclusive of its growing range of members, something that is especially relevant as it becomes a chapter of the American College of Healthcare Executives (ACHE).

Elayne Howard & Associates is a strategic health care marketing consulting firm with more than 15 years of experience. According to Elayne, “With continuous change across the health care field, the challenge is to create a new identity for the organization that is more welcoming to the new health care environment and its new role in ACHE.”


Elayne Howard & Associates’ selection to lead the way for the new GPHA identity was recently recognized by the American College of Healthcare Executives’ Southeastern Pennsylvania Regent’s Newsletter.

Elayne noted that, “I am extremely excited to undertake this task because I feel this is indicative of the growing challenge of health care executives to avail themselves of networking and continuing education in health care today.”

Elayne Howard & Associates is a national health care strategic marketing firm. The past and present reach of Elayne Howard & Associate’s consulting experience includes tertiary care and community hospitals, pharmaceuticals, nursing homes, specialty health centers, regional providers, residential communities, religion-based organizations, health care information systems, and behavioral health organizations.