Marketing Assessment 2017-01-27T16:22:41+00:00

Marketing Assessment

When we perform a marketing assessment, we strive to establish a process that often results in turning around a troubled situation.

In conducting an organization-wide market assessment, EH&A works with client teams to explore issues such as

  • How are market changes affecting the services?
  • Does our team involve people who represent perspectives that are critical for success?
  • What are the financial, market, and other goals for the unit?
  • What are the unit’s strengths, weaknesses, opportunities, and threats?
  • Are management organizations and systems for operations effective and efficient?
  • Are performance criteria clear, measurable, and tracked?
  • Do compensation and incentive programs motivate staff to work toward our goals?